G’day

With ecom stores suffering with dwindling margins, I thought I’d dedicate this edition to improving retention and profitability.

Here’s what we’ll be diving into today

• How YoungLA had their first $100M year after just 8 years

• Easy tips to improve profitability

• 3 go to Shopify apps

Let’s get into it!

Actionable Tip

How to improve your stores profitability

3 Easy Tips

Say you’re spending $10,000 on ads to acquire 500 customers.

There are ways to make more money, which don’t involve spending more on ads.

You can;

• increase your conversion rate

• recover more abandoned carts

• increase lifetime value of those 500 customers

None of this requires additional ad spend. And that is only 3 of many ways.

How to increase Conversion Rate

• Run A/B tests on your website

• Offer product bundles

• Increase the amount of visible social proof

How to recover more abandoned carts (full free training on this coming soon)

• Offer discounts to people who have never purchased

• A/B test the time delays

• Handle objections, don’t just send reminders

How to increase Lifetime Value

• Offer VIP incentives

• Have a really good Winback flow

• Provide instant upsells/discounts post-purchase to boost AOV

Hope these help!

Top Links

• How YoungLA made $100M in 2023 (Video Link)

• 3 Go To Shopify Apps (Video Link)

• What to do if you have poor email engagement (Tweet Link)

Email Analysis

Elite Eleven

8th Birthday Sale

Sorry if anyone from Elite Eleven is on this newsletter.

But this email is pretty foul…

The subject line is great, it probably got a ton of opens.

And in a situation like this, you actually don’t want to overcomplicate the email. You just want clicks to the site. But this just hardly showcases anything.

I would:

• Make the 50% off the main header rather than the birthday thing

• Make the birthday thing the subheader

• Showcase more images of example products on sale, with some example savings

• There is just nothing visual to look at here. And visuals are vital for a fashion brand

• Not to mention, the logo is also really poorly contrasted that it took me a couple seconds to work out where it actually was.

• There is also no text in this email, just images. So deliverability would’ve been poor.

• And this email was clearly intended to go to the sale, so why include links to download your app, or go to your social media?

• The images are also a bit blurry

This is a 3/10 email at best.

Take this brutal advice on board for your next sale campaign!!

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity for us to help you. At the very least, we’ll give you an action plan.