G’day

Before we get into this, I wanted to let you know that I’m currently doing FREE Audits + Action Plans for ecom stores doing above $30K/month in revenue. If you would like me to personally dissect your Klaviyo account, and provide you with a detailed action plan on how to improve your email results, book a call here.

Here’s what we’ll be diving into today

• Our Complete Thank-You Flow Guide

• Why ‘fake value’ is killing your store

• What you can learn from Ikea

Let’s get into it!

Actionable Tip

How To Generate GOOD Campaign Ideas

Easy To Follow Flow Chart

Campaign ideation is among the most important part of your Email Marketing

Bad Campaigns = Bad Engagement = Bad Deliverability = Bad Sales = Bad Loyalty = Bad business

May seem dramatic, but it’s a slippery slope.

Your success starts at your ability to generate good ideas.

Good campaigns = good engagement = good deliverability = good loyalty = good sales = good profit = good business

Follow this flowchart idea to help you generate campaigns that will get high engagement.

Top Links

• Our Guide To Creating Thank-You Flows That Create Upsells (Free Document Link)

• What you can learn from Ikea (Video Link)

• Segments You Need In Your Email List (Post Link)

Insight Of The Week

‘Fake Value’ Will Kill Your Brand

Fake Value is when a brand tries to position their content as “providing value” but it’s just a shameless sales plug.

People can see through this.

It’s a cheap way for a brand to go, “yeah, our marketing is providing value!” tick the box off, and then go about their day.

Take this example.

There is ONE tip on how to “save money from your cleaning”

And that is…….. buy our bundles.

How is that valuable?

It’s just selling your product.

I guarantee they would have better engagement AND sales if they gave some practical tips about saving money on cleaning BESIDES buying their product, and then at the end weaved in their bundles.

If you’re going to provide value, actually make it valuable and your customer base will engage a lot more, as they’ll have reason too.

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a free audit + action plan - We’re offering free personalised audits + action plans for ecommerce stores doing over $30K per month. We’ll identify AT LEAST 3 (usually 5-10) key areas in which you can improve your email campaigns/flows to improve conversion. Book a 15-minute scope call to give us access to your account and we can go from there!