- The DTC Growth Letter
- Posts
- This store made an extra $150K in 90 days
Hello & welcome back to another edition of the DTC Growth Letter
Here’s what you can expect to read today:
How one store added $150K in 90 days
The complete Welcome Flow tutorial
The #1 thing most people neglect (that costs them the most)
Let’s get into it!
Insight Of The Week: Most Email Marketers Priorities Are Wrong
Take 5 seconds to think of the most important parts of a “good email”
Let me guess
You said things like;
Design
Copy
Subject line
etc
Why not deliverability?
Not one single thing matters as much as deliverability
You can have the worlds best subject line, but if no one sees it, who cares?
Deliverability is the #1 priority. Always.
Begin cleaning your list at minimum every 3 months, if not monthly!
Monitor your deliverability like your life depends on it. We check the deliverability stats (bounce, unsub, spam) of every email that goes out.
Nail your deliverability, then focus on the contents of the email.
The issue is, most people just assume there deliverability is fine because they get decent engagement.
But it’s a spectrum. It’s not black or white. You might have “ok” deliverability, but moving it to fantastic could see a 10% jump in revenue!
This Weeks Top Links
Sponsor Of The Week: Mailtimers
Countdown timers can lead to a giant increase in click through.
Next time you’re running a sale, product launch, or other event look no further than Mailtimers.
Actionable Tip Of The Day
Write your next subject line like you’re talking to a friend.
Instead of;
“New Arrivals - Just Dropped”
Try something like;
“Guess what just happened??”
Instead of;
“Mouth Tape: Improve Your Sleep!”
Try
“Did you sleep okay?”
Notice the use of lower case. Capitalising every word makes you look like a marketing email. No one talks like that, so why should you?
— Angus Cowan
How I Can Help You
Looking for additional help? Here’s where to look:
I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.
Follow me on Instagram for regular short form content.
Book a scope call - We’ll dive into your current situation and see if there is an opportunity for us to help you. At the very least, we’ll give you an action plan.