G’day

Hopefully you get the message…

We all want to land in the inbox more. Today I’ll be diving into the 10 steps you can use to help with that.

Here’s what we’ll be diving into today

• 10 step deliverability checklist

• Random email analysis

• My most interesting case study yet

Let’s get into it!

Insight Of The Week

How You Can Land In The Inbox More

I’ve boiled this down to 10 clear steps to help you land in the inbox more often.

1. Test - use glockapps.com to see where you’re landing

2. Technical components - these are things like your image size, domain setup, links etc

3. Content - good content = good engagement = better deliverability

4. Segments - if you want better deliverability, only send to your engaged segment for a while

5. Text only - mixing in emails comprised of only text are a great way to land in the inbox more often

6. Flows - if you have bad deliverability, consider turning off low engagement flows

7. Metrics - what metrics should you be shooting for? 40%+ open rates, 1%+ click rates

8. List clean - simple - clean your list!

9. Identifying problem providers - if you’re landing in spam, it might only be on certain providers. E.g. Maybe landing in spam for outlook, but not gmail

10. Preventative measures - practice good sending hygiene year round and you shouldn’t have an issue. Be proactive, not reactive.

I have created a complete guide that explains exactly how to do these 10 steps. You can see it here: [Deliverability Guide]

Top Links

• The strategy we used sell 1200 quarter zips in 2 hours for Signet Sunday (Free Case Study Link)

• 7 Pop up form ideas that don’t require a discount [Post Link]

Random Email Analysis

Hommey

This is a pretty good email.

They have a header, sub header, button and relevant hero image.

Let’s do a list of pros and cons;

Pros:

• Good header, easy button

• Use of lifestyle images

• Good font size

• Good spacing for good readability

Cons:

• Way too much space taken up by random pics of the same product

• Could display features with a graphic rather than a clump of text

• Randomly use the word ‘curated’ twice

• Copy is focused on the features, as opposed to the problem it solves

  • I.e. they say “100% cotton blah blah”, they should be focusing on more comfort, better sleeps, good for your skin or whatever it does

  • Email is just too long. Should’ve found a more concise way to display all 12 colours

However, if the “wait is over” like they said and there is high demand for the product, the campaign probably performed well anyway.

7/10 - maybe a bit generous but it’s solid

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a free audit + action plan - We’re offering free personalised audits + action plans for ecommerce stores doing over $30K per month. We’ll identify AT LEAST 3 (usually 5-10) key areas in which you can improve your email campaigns/flows to improve conversion. Book a 15-minute scope call to give us access to your account and we can go from there!