G’day

Pop-up forms can literally make or break an email strategy. If you’re not paying close attention to your pop-up forms, you could be leaving a lot on the table.

Here’s what we’ll be diving into today

• The key to making a good pop-up form

• Quick way to boost your email revenue

• How to use A/B testing to increase revenue by 10-15%

Let’s get into it!

Insight Of The Week

Pop-up Forms

How To Ensure They’re FIRING

The best way to judge your overall pop up form performance is to head to the “sign-up forms” tab, and look at your form submit rate.

Above 5% is good.

But Klaviyo will give you a word like “Excellent”, “Fair”, “Good” to describe your performance. This is based on your relative performance against industry benchmarks.

This is directly going to impact the amount of people who enter your email flows, particularly your welcome flow.

These things will impact your pop-up form, and what you should test:

• Load speed (how big is it in MB? try get it to as small as possible using tinyjpg.com)

• The offer (the more you ‘offer’ in exchange for an email, the better your opt in rate will be)

• The ask (what are you asking them to put in? the less you ask for, the more people who will opt in)

There are other factors like aesthetics, fonts, colours, size etc. But these will be your needle movers.

Start with offering a base 10% off, and JUST ask for email.

Delay the pop-up by 6 seconds, or when the user shows intent to leave the page.

This is what works best for us across a ton of accounts. So I’d recommend starting there, and then creating your own A/B tests.

Top Links

• How to effectively A/B test for big gains (Tweet Link)

• 3 needle movers for increasing your email marketing (Video Link)

• The future of ecom in the “metaverse”? StockX new Vision Pro App (Article Link)

Actionable Tip Of The Day

There is a quick way to boost your email revenue that no one talks about.

Deliverability.

I.e. your ability to land in the inbox.

People think this is a black & white issue. You’re either landing in spam, or you’re not. This is not true!

This is a spectrum. A % of your emails will be going to spam for 99.99999% of people.

Just like designs, copywriting, offer, headlines, subject lines, this is something that can be IMPROVED.

If you improve your deliverability by 5-10%, you will see a correlated increase in sales.

So, where should you start?

Run a test on Glockapps.com

Then, work out the best areas of improvement for your deliverability, these could be:

• improving engagement metrics (open rates, click rates)

• list hygiene (cleaning your list periodically - aim for once a quarter minimum)

• sending engaging content

• including non promotional footer text

Work on your deliverability. Make it a priority. This is a great way to stand out.

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity for us to help you. At the very least, we’ll give you an action plan.