G’day

Todays newsletter has a banger new freebie which I just finished…

Here’s what we’ll be diving into today

• Your 7 Step Checklist For Launching New Ecom Products Over Email

• The Deliverability Spectrum

• The email of the week

Let’s get into it!

Email Of The Week

This is a banger…

I wanted to talk about the above email sent by a content creator on Instagram @elastaboy

He makes Mobility Programs for people looking to become more mobile.

This is a VALUE PACKED email which also leads with a very enticing hook.

“Mobility Better For Sex”

I don’t care who you are, you’re reading that out of curiosity.

The entire email is full of actual useful information, and then it ends with a product plug.

This is a fantastic example of using your emails to;

1. Engage your audience

2. Provide Value

3. Make Sales

If you’re sending emails which do the above 3, you’re winning.

Sure, this email may have been a bit lower on the sales side as the main CTA was to a video on the stretching. But it certainly would’ve engaged a lot of users, made them more “problem aware”, and will go a long way to increasing sales long-term.

Banger.

Top Links

• The 7 Step Email Marketing Checklist You Need For Your Next Product Launch (Free Document)

• Worldwide Retail Ecommerce Forecast (Article Link)

• How To Boost Your Click Rates (Tweet Link)

Actionable Tip Of The Day

Make your flows, flow.

It’s crazy how many accounts I audit, only to see that every single pre-purchase flow is extremely pushy for a sale.

Your flows are meant to do exactly as they’re called, flow!

If your welcome flow JUST gets people active on the site, then you’re winning as they’ve progressed down the funnel.

Go review your Welcome Flow, and see how pushy it is.

If you’re spending too much time pushing best sellers, as opposed to showcasing community/social media/UGC/Introducing the brand/communicating USP, then your flow is too pushy.

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity for us to help you. At the very least, we’ll give you an action plan.

Sponsor Of The Week: Mailtimers

Countdown timers can lead to a giant increase in click through.

Next time you’re running a sale, product launch, or other event look no further than Mailtimers.