G’day

I’ve done nearly 20 free audits in the last week, but we’re still offering FREE Audits + Action Plans for ecom stores doing above $30K/month in revenue. Book a call here to claim yours.

Here’s what we’ll be diving into today

• The Email Rule I Broke To Make One Client $200K AUD

• The mere exposure effect

• What you can learn from The Oodie

Let’s get into it!

Rules are for fools (not really)

I broke the email design rules to make one client $200K in 2 hours

Take a look at this campaign.

No header, no “personalised CTA”, no subheader, hardly any copy, and a “shop now button”

The email gods would have an aneurysm looking at this.

And usually, I would too.

But sometimes, it makes sense to break rules.

Sometimes simple is better.

This was a social media client launching their anticipated quarter zip brand.

We’d been hyping up the launch over email for a couple of months, and had grown the email list to 30,000 people before we even made 1 cent.

On launch day, the mission was simple.

Announce the launch and get outta there!!!

Everyone knew what it was about.

Stay on brand, give a button to click.

Easy. And the data speaks for us… 28% click rate?

Use the rules of design as a guide, but break them when it makes sense.

You know your audience better than anyone else.

Top Links

• The strategy we used to add 40% in 30 days for Bushdoof Lighting (Free Document Link)

• What you can learn from The Oodie (Video Link)

• Klaviyo Campaign Tutorial (Video Link)

Insight Of The Week

The Mere Exposure Effect

The mere exposure effect states that the more someone is exposed to you, the more likely they are going to preference you.

This can be applied to most things in life.

But, it can be applied to our store.

If people see our brand more often than they see our competitors, they are more likely to buy from us.

Touch points are important for this reason.

3-4 email campaigns per week, FB ads, google ads, organic content on all platforms.

Cover all bases.

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a free audit + action plan - We’re offering free personalised audits + action plans for ecommerce stores doing over $30K per month. We’ll identify AT LEAST 3 (usually 5-10) key areas in which you can improve your email campaigns/flows to improve conversion. Book a 15-minute scope call to give us access to your account and we can go from there!