Your flows should be making you $ on autopilot

Hey there,

Whether I’m looking at a brand new Klaviyo or one that belongs to an 8-figure store, the flows are always the first thing I look at.

For the majority of stores, your flows should be attributing AT LEAST 50% of your Klaviyo revenue.

So your campaigns & flows should be at least driving equal amounts of revenue.

Take this store for example:

Not bad, nearly 50:50.

But, they are only attributing 21% of their revenue to Klaviyo.

So that tells me there is certainly room for improvement in their flows.

Realistically, up to 70% of revenue coming from flows would be good to aim for.

So take a look at your Klaviyo right now, how much revenue are your flows bringing in?

If it’s less than 50%, there is some work to do.

If it’s 50-60%, there is still probably a considerable amount of sales being left behind.

If your campaigns are currently driving more revenue than your flows, reply to this email and I’ll put together a personal action plan for you.

All the best,

Angus Cowan

The DTC Growth Letter / MonetiseMe