Happy Friday

Here’s what you can expect to read today:

• How often should you be sending emails

• Why you should be maximising Life Time Value

• Why copywriting > designs

Let’s get into it!

Insight Of The Week: There is no optimal sending frequency

How often should you send emails to your list?

Maybe your list is huge

Maybe it’s small

Maybe it’s just beginning to grow

Let me guess… you’re worried about annoying your subscribers.

Two easy ways to navigate:

1. Make valuable content so they enjoy receiving it anyway

2. Let the data tell you what to do

If your 1st & 2nd email of the week have high engagement, then email #3 flops hard, perhaps people became annoyed.

But if all your emails had poor engagement

Perhaps that’s a sign of greater issues, and none of your emails are actually engaging.

This Weeks Top Links

• Why you should be maximising LTV

• How Email was used to launch an app

• Why you should top trying to optimise everything

Sponsor Of The Week: Mailtimers

Countdown timers can lead to a giant increase in click through.

Next time you’re running a sale, product launch, or other event look no further than Mailtimers.

What’s Happening In The Market

It’s clear now that email isn’t a magical selling tool.

But, it’s not clear enough apparently.

Lots of people blame their emails when the email doesn’t sell.

For example,

“We sent a campaign and made no sales, this campaign sucked”

Did it? Or is it the offer that sucks? Or is it the landing page that sucks?

It’s important to look at all the data to get a holistic view of what went wrong in a scenario like this.

But, it always boils down to this;

How you frame/offer what you are trying to sell is more important than how cool your email looks.

You can spend all the time in the world crafting a sick email campaign, but if your copywriting sucks, or your offer sucks, it’s not going to matter.

Your headline/offer do 85% of the work if not more.

Good copy > Good designs.

If your emails aren’t selling, look deeper than just the email itself.

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity to partner.