Welcome!

In this edition we dive into some of the hottest topics & updates in the email world.

Here’s what you can expect to read today:

• Approaching site abandonment

• 3 needle movers for your email marketing

• Keeping spam complaints low

Let’s get into it!

Insight Of The Week: It’s Not Hard To Avoid Spam Complaints…

With the new Gmail/Yahoo requirements in force, some brands are panicking about the new “3 spam complaints per 1,000 recipients”

For this account above, they’re currently averaging 1 out of every 1000. Safe.

The kicker? This account is owned by a well-known controversial figure in Australia, where you’d probably expect to have some deliverability issues due to unsubs/spam complaints.

The key to this is to just be consistent and make your content as engaging/valuable as possible.

If you follow super irregular sending schedules, constantly push your products, and send too frequently, you will get marked as spam.

Stick to a routine & send valuable content and you won’t have issues (oh, and clean your list)!

This Weeks Top Links

• BRAND MISTAKES: Some brands must just close their eyes when they send emails

• 3 of the biggest needle movers in Email Marketing

• LinkedIn: Top 7 Emails you should be sending in 2024

Sponsor Of The Week: Mailtimers

Countdown timers can lead to a giant increase in click through.

Next time you’re running a sale, product launch, or other event look no further than Mailtimers.

What’s Happening In The Market

Lately I’ve been doing some deep diving into Site Abandonment flows.

If you don’t know, this is a typical ecomm email flow for subscribers who are active on your site but don’t go onto view any products.

This got me thinking about the most common strategies used in the market.

When the digi advertising era came into full effect, and it became blatantly obvious that marketers were able to track consumer behaviour, lots of marketers saw success on the back of making jokes out of this.

Phrases like, “I can see you” or “we saw you checking our stuff out” then became extremely common.

This was funny for a while, and even mind-blowing for some consumers. More shocked than disturbed!

However I find the sentiment has changed, especially with certain demographics.

Consumers (particularly over 50) are now hyper obsessed with their privacy and hate the idea of brands tracking them, and it’s been like this for a couple of years now.

So I find a different approach with stuff like Site Abandonment and other similar flows has been working a ton better. In a few of our accounts, we’ve been going for more of a coincidence angle with the email:

• Text-only email from the founder that seems well times (about 1-2 hours later)

• Stock levels update

• Best-sellers highlight

Or just anything general like that. Remember the goal here isn’t to push a sale necessarily but just to get the recipient to view products.

This is just one area we’ve applied this new found thesis too and found success - but consider this new obsession for privacy in your marketing from now on!

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity to partner.