G’day

Todays email is sparked by a recent call I had with a prospect. North of $2M a year in revenue. No flows.

Here’s what we’ll be diving into today

• Why FLOWS are vital

• Analysing a random email

• Email Benchmarks For 2024

Let’s get into it!

Email Analysis

Choosing a random email from my inbox and analysing it

Let’s start with the positives;

• Aesthetically pleasing

• Not a bad hero image/header

• decent social badges

• No misguided/distracting CTA’s

• Basic colours + easy to read

Negatives;

• File size way too big. It took quite a while to load

• Everything is a GIF or an image (bad for deliverability)

• Small/basic CTA’s of “Shop Now”

• No reviews - back in stock email → presumably sold out? Surely a lot of reviews then!

• Almost too many moving parts with all the GIFS

Overall this email is solid.

But the lack of native text is really concerning and would be contributing to a drop in deliverability.

They seemed to have prioritised aesthetics over readability/functionality (with all the GIFs and poor load speed)

But not bad!

Top Links

• How To Launch Ecom Products In 2024 (Video Link)

• The Email Strategy This Aussie Influencer Used To Make $100K+ (Video Link)

• Email Statistics Benchmarks You Should Follow (Tweet Link)

Actionable Tip Of The Day

It’s not enough to just have campaigns.

Take a look at this image above.

Those flowcharts dive into typically what happens after a campaign is sent.

A lot of people consider flows/campaigns to work in isolation of each other, and fail to consider the link between them.

But, every time you send a campaign, recipients are taking an action. Right?

If someone clicks the link, they immediately start taking action which will enrol them into certain flows. If you have all your flows setup, there is no reason why someone who doesn’t click a link in a campaign, should not be getting hit with relevant follow ups.

These flows then assist in nurturing that recipient to sale.

Whereas if you have no flows, you’re just praying that people click your campaigns and find their way to checkout instantly.

Make sure ALL your pre-purchase flows have some content. That is;

• Active On Site

• Browse Abandonment

• Abandoned Checkout

• Abandoned Cart

Go check these before your next campaign!

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity for us to help you. At the very least, we’ll give you an action plan.

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Next time you’re running a sale, product launch, or other event look no further than Mailtimers.