This brand can now sell for an extra 1M

Hey there,

Today I’m going to run you through some simple steps on how we took one brand from ~$3M → $3.5M+ / year with some simple email changes.

Here is a screenshot of our first month together:

The main thing to note, is the change in their deliverability score.

In May, it was high 60s.

Now, it’s 90.

All of a sudden, WAY more people are actually seeing our emails.

(If you’re not familiar with deliverability, it’s the ability for your emails to land in the inbox v the promotions or spam folder).

How did we do this? With three main pillars:

1. We sent to better segments

They were sending to ~10+ different segments, just picking random lists, trying to cram in as many contacts as possible.

Now, they’re sending to an “Engaged segment” that we created.

They went from ~20→ 40% open rates

2. Consistency

They went from hitting 20% open rates sending sporadically, only when they needed to.

They’d send emails to tease upcoming product launches or sales, and then to launch said sale.

If they didn’t’ have anything on, they wouldn’t send.

We started sending 3 emails on consistent sending days each week. This built good patterns with our subs.

3. Plain text emails

Every 4 or 5 emails, we now drop a plain text email.

Not only are these great for deliverability, but they increase engagement due to pattern disruption.

Win win.

These 3 things took this brand from ~$200-220k per month to hitting $280k+

A crazy increase to their monthly sales, and a big increase annually.

If you’re someone looking to exit a brand, an extra $500k+ in annual sales is huge for your potential acquisition value.

Don’t neglect your email deliverability!

Cheers,

Angus Cowan

mktgemails.com 

P.s. if you want to nail your deliverability, book a call: https://calendly.com/angus-cowan/30min?back=1