Welcome! It’s Angus Cowan from MonetiseMe here.

I’m very excited to bring you all the latest tips, tricks and news for all things DTC Email Marketing.

Here’s what you can expect to read today:

• The 7 Best Emails To Send In 2024

• Some big Email Marketing changes from this week

• The subject lines the biggest brands are starting to use

Let’s get into it!

Insight Of The Week: Subject Lines Are Changing…

Subject lines are getting shorter and shorter…

Brands are pulling out all the stops in a bid to keep eyes on their emails.

Every marketer knows you need to stand out to get the best results. With the average subject line being ~60 characters, it’s time to either go shorter or longer.

And there is a TON of data showing longer subject lines are associated with lower open rates.

So, who can go the shortest…? How short will we go…?

This Weeks Top Links

• How Content Creators Are Utilising Email Marketing

• February 1 Gmail/Yahoo sending requirements are here: Here’s what you need to know

• Tweet: Top 7 Emails you should be sending in 2024

Sponsor Of The Week: Mailtimers

Countdown timers can lead to a giant increase in click through.

Next time you’re running a sale, product launch, or other event look no further than Mailtimers.

What’s Happening In The Market

It’s no secret that e-commerce email is competitive.

Nearly every single brand is now sending emails. And the ones who aren’t are just behind the 8-ball.

But realistically everyone is just sending close to the same thing or at least following the same strategy.

If I had to sum it up, it’d be “find creative ways to push our products”. Then most of the time, brands are just taking inspiration from competitors anyway!

So we’re at this unique point where brands are stuck in this cycle of recycling each others ideas and finding creative ways to just blatantly market their products.

However most of the time this is only really appealing to the 3% or so of people on your list who are ready to buy at any given time.

So you have 97% of people on your list receiving these emails who are just copping marketing on a product they don’t want to buy!

Instead, we should be creating content that appeals to the 97%. In doing so you’ll attract the 3% anyway. So you’ll be in a spot where you:

• Make the same amount of sales

• While also nurturing the 97% closer to being in a position to buy

This means getting in the mind of those on your list who you assume aren’t ready to buy, then creating content to engage/entertain/add value to these recipients lives.

Next time you plan campaigns, approach it with this strategy in mind.

Hope you’ve enjoyed this weeks edition, keep on sending 🤝

— Angus Cowan

How I Can Help You

Looking for additional help? Here’s where to look:

• Free videos on YouTube

  • I’ll be making a TON of content on YouTube this year. If you’re someone who enjoys videos, be sure to check it out and stay tuned for practical Email Marketing help.

• Follow me on Instagram for regular short form content.

• Book a scope call - We’ll dive into your current situation and see if there is an opportunity to partner.