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- 3 quick Klaviyo wins
Hey there,
Today I wanted to share the first three things I ALWAYS look for inside Klaviyo accounts when I do an audit.
These are 3 of the quickest wins you’ll get, and these alone will certainly help increase your Klaviyo revenue.
Abandoned Cart v Abandoned Checkout
Hopefully this is common knowledge by now.
But honestly I see it in sooo many accounts it’s crazy.
Abandoned cart, and abandoned checkout, are not the same thing.
These are two different flows.
Please check your Klaviyo and make sure you have BOTH set up. The abandoned cart flow should use the “Added To Cart” trigger as opposed to “Started Checkout”.
Pop Up Form Performance
Next, I always analyse the pop-up form.
I make sure this is at LEAST 5%…
Anything lower and we certainly need to make some changes.
Anything between sort of 5-8% range and we begin working some A/B tests.
Improving your pop up form performance is directly correlated to your email revenue.
Segments
Most accounts that are handled in-house are often sending to some weird segments.
This is usually impacting their open rates, deliverability, and overall sales.
Sometimes they’re also paying for a ton of profiles that they aren’t even using.
Make sure most of the time you’re sending to an engaged 90-120D segment.
Then from there - feel free to add some random samples of your unengaged/master segment to reengage some older contacts.
Once your open rates are above 50%, you should be expanding your segmenting.
Hope this helps,
Angus Cowan
The DTC Growth Letter