10 quick wins from your Klaviyo

+ some bonuses

Angus Cowan
August 01, 2024

Hey there,

In today’s newsletter we’re going to cover:

Let’s get into it!

These are going to be completely random, quick wins that I’ve seen in accounts lately:

Reduce all your images to less than 1MB in size
Mix at least 6 emails into your calendar that aren’t sales focused. These are community highlights, valuable insights etc
Make sure you’re added to cart trigger is set up correctly
AB test the time delay on your abandoned checkout/cart flow
Exclude any segments that have marked as spam, bounced, or not opened an email in 180 days+
Send 12 campaigns per month
Put no more than 5 words in your pop up form header
Turn off double opt in
Make your subject lines short, 6 words or less
Always include non promotional text about your brand in the footer of your email

Mixing education with sales.

This is a great example of a recent campaign that has performed well.

Here’s why:

It’s easily readable - 6 steps that someone can easily skim read and still take away valuable info from
Each step still links to a product - not only does the audience learn something, but it also links back to a product they can buy. Win-Win for the audience
It also links to a blog - straight away, people can go and read a full blog post. This is good for engagement and sends people to the site anyway.

Try emulate something like this for your brand.

It’s becoming harder, that’s for sure.

It’s never been more difficult to land in the inbox.

Consumers are tight on money across the board.

Engagement has never been spread more thin.

Consistency is the key to getting good results right now.

But we also need to be consistently GREAT.

It’s not enough to just bang out campaigns willy-nilly.

We need to plan a strategy, execute the strategy, and repeat.

This requires:

Having a good understanding of our audience
- Are they aware they have a problem?
- What do they need to believe to buy from us rather than a competitor?
- What do they look for in products like ours?
Crafting a strategy that can:
- Make people more problem aware
- Get people to buy into the idea that our products are elite
- Have people believe that our product is the answer

This isn’t an overnight thing.

Stay consistent, make a proper plan, and execute

I hope you enjoyed today’s newsletter, feel free to drop a vote of feedback at the bottom.

Until next time,

Angus Cowan

MKTG Emails

P.s. If you want to discuss your email strategy, book a time here.